“How come my operation isn’t more profitable?” is usually the first question I hear from a new consulting client. Upon reviewing many operations, I am amazed that a majority of my new clients do not have an annual budget. Landscape professionals enjoy working outside and their least favorite thing to do is to spend time on the business side of their operation. Many work hard and hope things work out. Excuses abound: too busy, not good with numbers, fear of the unknown, etc.
Reflecting on my experience with my own company, I KNOW that my success and eventual profitable sale of my business was strongly based on the fact that I had a detailed budget and business plan. A business plan built by and communicated to key members of my management team. And budgeting is the keystone to a business plan. Here is why.